New Year, New Mission

The news out of Las Vegas confirms: This is the year, and the decade, when Toyota’s transformation into a mobility company will become real.

January 08, 2020
Game On -- Akio Toyoda makes the case to dealers for Toyota's transformation into a mobility company. This could be the year, and almost certainly the decade, when that imagined future becomes real.

Happy New Year! And happy new company.
What does that mean?
Over the last few years, Toyota has made it clear that it intends to transition from being a car company to a mobility company. At this point, no one can say for certain exactly how that will all play out. There are still more unknowns than knowns. But it does seem certain that 2020 — and the decade to follow — is the time when this transformation will become real.
For the latest tangible evidence, look no further than the news from this week’s CES show in Las Vegas.
These innovations align with Toyota’s commitment to provide freedom of movement for all — whether they’re trying to get across town, across the road or across a room in their home. There will be many more to follow, including the fleet of mobility solutions that will be pressed into service at the Olympic and Paralympic Games in Tokyo this summer.
Our Mobility Journey Has Begun
That being said, we will continue to strive to deliver ever-better cars, trucks and SUVs to our customers. But, simultaneously, we will aim to go beyond this traditional mandate and also develop cutting-edge technologies that are connected, autonomous, shared and electrified to expand the possibilities of future mobility.
This shift from being strictly a car company to an all-encompassing mobility company represents a once-in-a-century period of profound transformation. It will not happen overnight. New technologies — such as artificial intelligence, robotics and other mobility platforms — will evolve at different speeds and in different parts of the world. Each will need to reach a tipping point before, together, they bring about fundamental change.
Toyota will be there at every step along this journey, not merely to stay ahead of the competition, but to lead the way to a better society where all can experience the joy that only freedom of movement can bring.
So stay tuned. A new day in Toyota’s long and storied history is dawning. And all of us will have the opportunity to play a role, large or small, in helping to usher it in.
By Dan Miller

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