The Train Your Impossible Challenge: The Reasons and the Rules

Wanna enter to win a $5,000 gift card? Just start your impossible, fire up your camera and read all the rules here.

January 23, 2020

So, they’re really letting us do this.
I know, we can’t really believe it either.
We teased it last week, but today it actually launches. That’s crazy.
First off, hello. I’m Dan. The guy who is training his impossible in an effort to not just take care of this pesky weight problem, but also in the hopes of inspiring you to start doing whatever it is you’ve always wanted to do. Around here, we call that Starting Your Impossible. If you were wondering where we got the TYI name from, that should give you an idea.
TYI is the story of one guy’s journey to be his best self. But it’s designed to serve as an example of what we can do when we truly commit to something.
See, this isn’t about me. It’s about you. It’s about all the things you wanted to do for yourself but never did. It’s about all the times we’ve failed. We can try again, and it will be different this time because we’re going to do it together.
Think about the power of us. Together, we've worked to turn Toyota into the largest car company in the world. 
Imagine what we could do for each other.
That’s TYI.
But what’s in it for me (actually, you)? Potentially, something amazing. (Of course, if you actually SYI, that’s gonna be pretty sweet.) But we wanted to make sure there was something big at the end.
And that’s the Train Your Impossible Challenge. One team member who starts their impossible (or already has) will win a $5,000 Visa gift card. How ya gonna do that? By uploading a two-minute video that shows how you started your impossible at the TYI site on my Toolbox. To get there, just go to My Toolbox and search "TYI." Or, you could also click here. 
Please click here to take a look at the full rules. A few fun facts about the rules:
  • The contest is open only to Toyota team members.
  • You can upload your video between now and June 1.
  • Your video can be up to two minutes long. Not longer.
  • We’ll decide the winner with a team member vote in June.
  • This does not have to be fitness related. It can be about you doing anything in the spirit of SYI. 
OK, got that? Good. Now, let’s do this!
By Dan Nied

<< Back

You must be logged in to view this item.


This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.