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After celebrating their son’s sixth birthday at a Toyota dealership, his parents receive the ultimate gift

February 12, 2019
A few months back, we told you the story of Toyota superfan Holden Monson.

The little boy was about to turn six and faced an existential question: How did he want to celebrate?
Turns out, he wanted to party at a Toyota dealership. Seriously.

Steve Landers Toyota of Northwest Arkansas made it happen. Employees kept the showroom open on a Sunday for the party, letting kids climb in the back of a Tacoma and play games like “pin the tire on the Toyota.”

Toyota’s marketing team sent boxes of swag – shirts, stickers and hats.
Happy Birthday, Indeed – The Monson family (from left, Tierney, Ashley, Holden and Travis) pose in front of their brand new 2019 RAV4 at Steve Landers Toyota of Northwest Arkansas.

But the best gift arrived just last week: a brand new RAV4 for the Monson family.

Monson’s mother loves the RAV4. She drove one for years, but traded it in so her husband could buy a new Tacoma for work. When Ed Laukes, group vice president of Toyota Division marketing, heard the story, he decided to give the Monsons a birthday gift they’d never forget: a 2019 RAV4.

“This wasn’t just about the birthday party,” Laukes said. “This is about a family’s trust. This is about the fact that we make great cars and trucks, and families trust us. They know we’re going to provide them with something high quality, reliable and safe.”
Toyota Driver-in-Training – Holden can’t quite reach the pedals yet, but he loves his family’s new 2019 RAV4. Holden celebrated his sixth birthday at Steve Landers Toyota of Northwest Arkansas, where he spends weekends with his father, Travis, exploring Toyota vehicles. 

The family received the vehicle alongside family, friends, Toyota executives and dealership employees.

“When they told Travis we were getting it, I thought he was joking,” says Ashley Monson, Holden’s mother. “I’ve been in shock ever since then.”

Holden turns seven in just a few days. How will the family top the Toyota birthday experience?

“No idea,” Travis Monson says. “This party was unforgettable, and we’ll always be grateful to Toyota for what they’ve done. We are customers for life.”

By Kristen Orsborn

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