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When Intersect by Lexus opened in New York City last year, there was one particular burning question: What, exactly, is it?
Well, essentially, it’s a branding lifestyle location that seeks to illustrate what it means to be a Lexus customer. It’s largely devoid of cars – save for the occasional special edition – and the Lexus logo only appears in the wall of car parts running up the stairs linking the first two floors. Intersect is more about Lexus as a cultural entity.
While there’s a restaurant, bar, and café on the grounds, you wouldn’t really limit Intersect to any of those labels.
However, it’s hard to argue that the restaurant and its rotation of world-renowned chefs will keep people coming to Intersect.
Intersect opened with Gregory Marchand – famed for Frenchie Restaurant in Paris and Frenchie Covent Garden in London – as the chef-in-residence. Currently, Sergio Barroso – of Restaurante 040 in Chile – holds the title.
New York City is Intersect’s third location, following Tokyo and Dubai.
If you want to truly understand Intersect, we suggest a two-pronged approach. First, you can click above to see our tour with Intersect General Manager Kirk Edmondson.
But then, you can read more about it here.
By Dan Nied