Lexus and the City

How world-class food and high-class culture make Intersect by Lexus a transformational experience

May 01, 2019


Sockio Alert!: Wanna win a pair of Sockios? Well, just answer this question: Where in Intersect by Lexus is Akio Toyoda's autographed car? Email your answer to driverseat@toyota.com by the end of the day, and we'll choose 20 winners at random. If you win, we'll send you an email. Good luck!


When Intersect by Lexus opened in New York City last year, there was one particular burning question: What, exactly, is it?

Well, essentially, it’s a branding lifestyle location that seeks to illustrate what it means to be a Lexus customer. It’s largely devoid of cars – save for the occasional special edition – and the Lexus logo only appears in the wall of car parts running up the stairs linking the first two floors. Intersect is more about Lexus as a cultural entity.
 
While there’s a restaurant, bar, and café on the grounds, you wouldn’t really limit Intersect to any of those labels. 
 
However, it’s hard to argue that the restaurant and its rotation of world-renowned chefs will keep people coming to Intersect.
 
Intersect opened with Gregory Marchand – famed for Frenchie Restaurant in Paris and Frenchie Covent Garden in London – as the chef-in-residence. Currently, Sergio Barroso – of Restaurante 040 in Chile – holds the title. 
 
New York City is Intersect’s third location, following Tokyo and Dubai.
 
If you want to truly understand Intersect, we suggest a two-pronged approach. First, you can click above to see our tour with Intersect General Manager Kirk Edmondson.
 
But then, you can read more about it here.
 
By Dan Nied

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