50 Things That Happened in 2019...So Far

Did you know it’s already July? With that mind-blowing bit of information, we look back at what Toyota North America has been up to in the first half of the year.

July 02, 2019

Woo it’s been a busy year. In the first six months of 2019, Toyota set its sights on the moon, the world celebrated the new Supra, and it turns out the real friends are the cars we sold along the way. Again, gotta say this is not an exhaustive list. Just 50 things that caught our eye.  

Take a look at what happened, and click on the text for more information. 
Business and Team Members

Akio comes to Texas again

And gives a commencement speech at his alma mater

And presents six President Awards to Toyota team members

We also started giving out a lot of Sockios. Oh, and the first 30 people to tell us how much the first Supra nabbed at auction will win a pair. Email driverseat@toyota.com

STEP award winners flex muscle

TFS Names Scott Cooke CFO

Remember when Toyota pledged to invest $10 billion in the US over 10 years? Add $3 billion to that

TMMAL gets a new president. Say hi to David Finch!

Toyota fights back against tariffs

Toyota leads the way on diversity once again

Spanish Language app helps Toyota reach more people about Takata recalls

C-HR sees a fun boost in sales


Supra announces its presence with authority

Highlander makes another statement in New York

RX gets an update

Prius now comes in AWD

Special Edition 86 honors legendary Hakone Turnpike

Kenworth partnership fuels fuel cell trucks

Corolla’s marketing campaign earns attention

Lexus RC F gets a refresh

Yaris 2020: It’s still a car (and a pretty cool one)

Yaris Adventure: The cutest car that never existed

Lexus shows off IS F SPORT Black Line Edition

10 million strong: Lexus passes historic mark

RAV4 TRD Off Road makes debut in Windy City

Tacoma gets a refresh

TRD Pro expands to Sequoia

Lexus LC Inspiration Edition is as inspirational as the name suggests

No surprise: Lexus LC Convertible Concept wins prestigious design award

Land Cruiser turns 60 with Heritage Edition

Lexus experiments with Complete Lease


Toyota AI Ventures goes hunting for startups with $100 million

Toyota ups Uber investment

Toyota promotes electrification by making 24,000 patent licenses royalty free

Toyota, TRI double down on humans with Guardian Mode

Toyota Mobility Foundation unveils vision of the future at CES

TRI shows off P4 at CES

Toyota shoots for the moon
Scavenger Hunt -- Boston Region Assistant General Manager Jason Keller and Administrative Specialist Sasha Dugal help the girls search for specific product components and features.

Sports, Marketing, Community and Other Stuff 

Toyota drivers win 10 of the season's first 17 NASCAR Cup races 

Once again, Toyota Gazoo Racing wins the 24 Hours of Le Mans

Boston Region helps out the Girl Scouts

Unrelated: About 100 Girl Scouts visit Toyota North America headquarters in Plano

High schooler’s video wins TeenDrive365 contest

Lexus releases 60,000-hour Takumi documentary

First Supra sells for $2.1 million at auction

Team Toyota adds 14 Olympic and Paralympic hopefuls to its roster, including gymnast Laurie Hernandez

Ed Laukes ecstatic as Christopher Bell-driven Supra wins first Xfinity race

Designer John Elliott creates a very bright Lexus UX

Supra surprises with unexpected Super Bowl commercial

RAV4 and Toni Harris are a perfect gridiron match

By Dan Nied

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