Welcome Back, Venza

Toyota responds to customers’ calls for a two-row CUV by restoring an old favorite with a tech-savvy makeover.

May 18, 2020

Was the original Venza simply ahead of its time?

The two-row crossover utility vehicle (CUV) enjoyed modest success when it first appeared on the scene just over a decade ago. But it always struggled to emerge from the shadow of its more popular siblings — the Camry and Highlander, with which it shared the same platform — and ceased production after the 2015 model year.

Since then, however, customer demand for vehicles that blend passenger car-like refinement with truck-like utility into one seamless package has been on the rise. So Toyota, driven to meet the needs and wants of its diverse customer base, has decided to add the Venza back into the fold.

But this is nostalgia in name only. The 2021 Venza has been completely reimagined to be perfectly aligned with today’s demanding market.

“We looked at our current crossover line-up and saw a white space between our adventurous RAV4 and the three-row Highlander,” says Bob Carter, TMNA executive vice president of sales. “We’re all about giving our customers choices to meet their mobility needs. And lately, a lot of them asked, ‘Why don’t you have a two-row crossover?’ Well, now we do.”

Clean Lines -- The reimagined Venza benefits from a modernized exterior design, made possible in part by its all-new TNGA-K platform.

Reengineered from the Platform Up

This all-new Venza is built around a version of the TNGA-K platform that underpins some of Toyota’s sedans and crossovers. The use of high-strength steel helps allow the front strut and rear multi-link suspension to be tuned to an optimal balance of handling agility and a calm, quiet ride. And a special focus on noise, vibration and harshness reduction has given rise to a cabin atmosphere that’s conducive to enjoying a conversation or hearing music in cleaner detail.

In other words, it feels like a car. But it functions like a utility vehicle.

The new Venza is also far more tech savvy than its predecessor.

For instance, connectivity and entertainment features flow through an 8-inch touchscreen system on LE and XLE grades, while a stunning 12.3-inch display is available on XLE and standard on Limited. Owners can choose among a wide array of hands-free access options, such as Siri Eyes Free with Apple CarPlay compatibility, Google Assistant with Android Auto and Amazon Alexa compatibility — in addition to Bluetooth wireless technology.

All grades get a SiriusXM All Access three-month trial along with trial periods for Toyota Remote Services.

And to enhance visibility, the Limited grade comes standard with a Bird’s Eye View Camera and rear camera cleaning system. Going a step further, the available digital rearview mirror — at the flip of a switch — can give the driver an unobstructed view even if the Venza is carrying a full load of people and things.


Got Stuff? -- Venza's ample cargo area offers 36.3 cubic feet of space behind the second-row seats and even more when you fold those seats down.

Speaking of cargo, the Venza offers 36.3 cubic feet of space behind the second-row seats.

Meanwhile, under the hood, all Venzas are powered by the latest iteration of the Toyota Hybrid System that delivers 219 total system horsepower and a projected manufacturer-estimated 40 mpg in combined city/highway driving.

And then there’s Toyota’s Electronic On-Demand All-Wheel Drive system, also standard on all Venzas. It employs a separate rear-mounted electric motor to direct up to 80 percent of the power to the rear wheels when needed.

A Calming Influence -- At the touch of a button, Venza's new Star Gaze panoramic roof changes from transparent to frosted — promoting even more of an open and airy feeling.

A Little Star Struck

But perhaps the most stunning new facet of this all-new Venza is Toyota’s first-ever available Star Gaze fixed panoramic glass roof. Thanks to electrochromic glass technology, the driver can switch from transparent to frosted modes at the touch of a button. The latter brightens the interior while reducing the glare of direct sunlight, promoting an even more open, airy and inviting feeling.

Oh, and like all recently introduced new Toyota vehicles, this reimagined Venza comes standard with Toyota Safety Sense 2.0 and includes Blind Spot Monitor with Rear Cross Traffic Alert on all Venzas and Front and Rear Parking Assist with Automated Braking on XLE and Limited grades.

“Make no mistake: This all-new crossover is just as unique as the consumers we’re looking to bring into the Toyota family,” says Carter. “It looks, and performs, like nothing else we have in our CUV line-up.”

The Venza will make its triumphant return to Toyota dealerships this summer. Click here to learn even more about it [link to release on Newsroom].

By Dan Miller

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