Just how important is the RX to Lexus’ success? The pioneer of the luxury crossover segment has long been the brand’s most popular product. That remains true at a time when SUVs and crossovers have supplanted sedans as many customers’ vehicle of choice, accounting for 35 percent of Lexus sales total through May.
So, yeah. It’s pretty darn important.
To help keep this juggernaut rolling, Lexus recently unveiled 2020 model year versions of the core RX, three-row RXL and distinctive RX F Sport. Each represents mid-product cycle revisions on the fourth generation of this iconic vehicle.
What’s new and noteworthy? Watch the above vikdeo and let Lexus Marketing Vice President Lisa Materazzo, get you up to speed in under three minutes. But if you want to go even deeper, just click here
Watch, read and learn.