Performance Parade

Toyota commemorates TRD’s 40th year and celebrates the all-new GR Supra’s first with a high-octane display at SEMA

November 20, 2019
GRudge Match -- Ed Laukes, group vice president of Toyota Division Marketing, and Rutledge Wood, a NASCAR analyst and broadcaster, decided to have a friendly competition with one another to see who could build the most compelling GR Supra. Laukes' vision? The GR Supra Heritage Edition above. This homage to the past blends elements of the MKIV Supra from the late 1990s with design cues from the 2020 GR Supra. Keep scrolling to see what Wood came up with in response.

In recent years, the Specialty Equipment Market Association (SEMA) Show in Las Vegas has become an annual challenge to car and truck builders to blow our minds about what a vehicle could, and maybe, even should be.

Case in point: A year ago, Toyota’s SEMA headliner was a Tundra purpose-built to make pizza. No, really. Check it out.

This year? Toyota dug deep into its performance roots to commemorate 40 years of Toyota Racing Development and celebrate the return of the Supra in one fell swoop. Well, actually, in nine swoops. Or, in SEMA speak, custom builds.

And as if that weren’t enough, it also displayed a tricked-out Avalon concept that pushes the performance cred for that stately full-size sedan to the limit.

Here’s a quick photo roundup of the output of that creative energy. Sit back and enjoy!

Blown Away -- Wood countered Laukes' heritage approach with the GR Supra HyperBoost Edition. Its prime feature is a custom turbo kit that doubles the stock engine's output to more than 750 horsepower. A 20-piece carbon-fiber wide-body kit gives this Supra the aggressive exterior lines to match.


Super Slick -- Toyota Customizing & Development (TCD) clad the GR Supra in carbon-fiber aerodynamic components to reduce wind resistance. The 19-inch forged aluminum wheels complement the sculpted look.


Nostalgia Rush -- TCD also created this 3000GT Concept that harkens back to the iconic TRD3000GT Supra body kit of the mid-90s that celebrated the Supra's success in JGTC competition.

Hot to Trot -- The Toyota Genuine Accessory Team set out to create a "Supra for the masses" and the result was its Wasabi Concept. Notable modifications include massive Brembo B-M brakes, Ohlins suspension upgrades, Toyota forged aluminum wheels and Five Axis aero parts.


Competition Ready -- In 2018, Gazoo Racing released a Supra Concept that provided a hint at what the production car would look like. Now, they've done it again, with the GR Supra Racing Concept in the run up to the 2020 motorsports season.


Turn-key Racer -- Gazoo Racing introduced this GR Supra GT4 concept at the Geneva Motor Show in March, drawing the attention of drivers looking to compete in the popular GT4 racing class. Among the mods are a GIA compliant cage, racing suspension components, Brembo brakes and OZ Racing wheels.
Xfinity Excellence -- The Supra had a heck of a first year in NASCAR Xfinity competition, led by Toyota development driver Christopher Bell with eight race wins on the season.


Pace Setter -- This GR Supra concept went directly from SEMA to ISM Raceway in Phoenix, Arizona, to serve there as the NASCAR pace car. It features TEIN coil-over suspension, Project Mu brake pads, HRE Forged P1010 Monoblok wheels, Goodyear Eagle A1 Asymmetric 3 tires and a Whelen LED light bar.


Custom Counterpoint -- In addition to its suite of Supras, Toyota also displayed the Avalon TRD Pro Concept that shatters the perception of the mild-mannered family sedan. Contributing to the transformation are such features as an MCS adjustable coil-over suspension, Progress rear stabilizer bar and camber arms, a Burns Stainless exhaust and cold air intake, and a bespoke vented carbon-fiber hood.

By Dan Miller

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