Open Water

Lexus’ stunning new yacht aspires to extend the luxury brand’s domain to the sea.

October 08, 2019


Thirty years after the first LS 400 arrived on these shores, Lexus unveiled the LY 650.

But unlike that groundbreaking four-door luxury sedan, this new model isn’t meant to roll off a boat and onto America’s highways and byways.

That’s because the LY 650 is a boat. Well, actually, it’s a yacht. A 65-foot yacht to be precise.

Make no mistake: The transformation from vehicle to mobility company is now officially a thing.

“The LY 650 symbolizes the challenge taken by Lexus, which aspires to be a true luxury lifestyle brand, to venture beyond the automobile,” said TMC President Akio Toyoda at the yacht’s recent world premiere in Boca Raton, Florida. “As a mobility company, we are pursuing new possibilities for mobility — even on the sea.”



Attention to Detail

Lexus first shared these intentions in 2017 when it unveiled the Lexus Sport Yacht Concept. The production version of this vessel picks up on many of the same design cues within the larger context of Lexus’ “Crafted” philosophy of exquisite attention to detail and anticipatory hospitality at every turn.

This can be seen in the shape of the hull, the volume of the stern and the curved lines that give the LY 650 such a distinctive exterior. The same Lexus-ness also carries through the open and inviting interior living space. Highlights include dual captain’s seats, a stylish instrument panel with touchscreen operation, available Mark Levinson Surround System, full galley and three elegant berths — each with a full private bathroom.

And, like every Lexus, the LY 650 can get you from Point A to Point B not just quickly but exhilaratingly — powered by twin Volvo Penta IPS engines.



A Collaborative Effort

This stunning achievement was developed in collaboration with Marquis Yachts in Pulaski, Wisconsin and Italian yacht design studio Nuvolai Lenard. Both partners benefited from the application of Toyota Production System principles to achieve an exceptionally high level of built-in quality.

“I am truly looking forward to seeing the advanced, high quality LY 650 display its beauty on the oceans across the globe,” said Toyoda.

The LY 650 goes on sale October 30. You can find more details as well as video of Lexus’ yacht in motion here.

By Dan Miller
 

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