Long Live the King

A refreshed 2020 Tacoma, unveiled at the Chicago Auto Show, aims to retain its sales crown in the hotly contested midsize pickup segment

February 07, 2019

Odds are you’re aware that RAV4 is Toyota’s best-selling vehicle. After all, it’s now the most popular non-pickup in America, with sales of 427,170 units in 2018 — its best year ever.
Similarly, you might know that Camry — now No. 2 on Toyota’s sales list — remained the country’s best-selling passenger car for the 17th year running. And you could probably guess that it was followed closely by the iconic Corolla with still-strong sales of more than 300,000 units.
But do you know which Toyota model is next on the hit parade?
That would be Tacoma, which is coming off the best sales year of its illustrious history.
TMNA’s product planners certainly aren’t surprised by that. They’ve prepared a host of new upgrades for the 2020 mid-cycle update that aim to keep Tacoma atop the midsize pickup truck segment for the 15th straight year.
And Toyota unveiled its best Tacoma yet at the Chicago Auto Show today.

An Increasingly Competitive Segment
It won’t be easy. In addition to the Chevrolet Colorado, Nissan Frontier and Honda Ridgeline, Tacoma will be challenged in 2019 by the return of the Ford Ranger after an eight-year hiatus and an all-new Jeep Gladiator that looks like a Wrangler with a pickup bed.
“There is a lot of excitement right now around midsize trucks, and we’re thrilled to see that,” said Group Vice President and Toyota Division General Manager Jack Hollis today in Chicago. “We believe strongly in this segment, so much so that even when others fled, we stayed the course. In the spirit of kaizen, or continuous improvement, we’re always exploring ways to enhance our products.”

As such, Tacoma gets key interior and exterior updates across the board for the new model year. Here’s some of the changes Hollis highlighted in his remarks:
  • New grille and wheel designs on most grades
  • New infotainment features such as compatibility with Android Auto, Apple CarPlay, Amazon Alexa and Waze, and a larger touchscreen
  • New 10-way power adjustable driver seat on all grades from SR5 and up
  • Available Panoramic View Monitor and Multi-Terrain Monitor, technology previously found only on Land Cruiser
  • New 16-inch wheels, sequential LED/DRL headlamps and black insert taillamps on the TRD Pro model 
With more than 30 configurations across six model grades, Toyota will continue to offer a version of its third-generation Tacoma for every need. For example, there’s the work-ready SR, the high-style/high-value SR5, the athletic TRD Sport, the adventurous TRD Off-Road, the ultimate off-road TRD Pro and the top-of-the-line Limited.

And, of course, Toyota Safety Sense P — a bundle of active safety technologies designed to help protect passengers from harm — will be standard on every Tacoma grade.
The new Tacoma will begin arriving at Toyota dealerships this summer.
For now, you can learn more by clicking here.
By Dan Miller

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