The Augmented Reality of Lexus IS

Dealer visits may be tough right now, but a new app from Lexus allows you to virtually experience the new IS wherever you are.

June 16, 2020

Think the new Lexus IS looks sharp in photos? You should see its 360-degree view in augmented reality.

You see, limitations caused by the COVID-19 crisis are leading to innovations. And when the Lexus IS reveal went virtual, Lexus’ corporate communications team needed a way to immerse customers and enthusiasts.

So, they came up with an app that showcases IS in all its glory. The most fun feature in Lexus AR Play App – available for Apple and Android phones now – is the ability to project a 3D image of the IS wherever you are. But there’s plenty more to whisk you away to the world of IS.

For instance, you can virtually:
  • Walk around the vehicle for up-close 360-degree exterior and interior views
  • Personalize the vehicle exterior with eight custom colors and multiple wheel offerings
  • Open and close the doors and trunk
  • Explore the vehicle’s design, performance, and safety features with high-level audio narration
  • View 3D cutaways of key technical features
  • Engage the gamification function to virtually drive the IS in augmented reality (like a remote-control car)
  • Take photos for sharing.
See that last one, “take photos for sharing”? We know a chance for engagement when we see it. So here’s a spicy proposition: Download Lexus AR Play, use it to snap a photo featuring the virtual IS in whatever setting you want, and send it to us at Do that, and you may win an Uber Eats gift card.

By Dan Nied

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