The Augmented Reality of Lexus IS
Dealer visits may be tough right now, but a new app from Lexus allows you to virtually experience the new IS wherever you are.
June 16, 2020
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Think the new Lexus IS looks sharp in photos? You should see its 360-degree view in augmented reality.
You see, limitations caused by the COVID-19 crisis are leading to innovations. And when the Lexus IS reveal went virtual, Lexus’ corporate communications team needed a way to immerse customers and enthusiasts.
So, they came up with an app that showcases IS in all its glory. The most fun feature in Lexus AR Play App – available for Apple and Android phones now – is the ability to project a 3D image of the IS wherever you are. But there’s plenty more to whisk you away to the world of IS.
For instance, you can virtually:
- Walk around the vehicle for up-close 360-degree exterior and interior views
- Personalize the vehicle exterior with eight custom colors and multiple wheel offerings
- Open and close the doors and trunk
- Explore the vehicle’s design, performance, and safety features with high-level audio narration
- View 3D cutaways of key technical features
- Engage the gamification function to virtually drive the IS in augmented reality (like a remote-control car)
- Take photos for sharing.
See that last one, “take photos for sharing”? We know a chance for engagement when we see it. So here’s a spicy proposition: Download Lexus AR Play, use it to snap a photo featuring the virtual IS in whatever setting you want, and send it to us at onetoyota@toyota.com. Do that, and you may win an Uber Eats gift card.
By Dan Nied