As the CEO of Toyota Connected and EVP/Chief Digital Officer for TMNA, Zack Hicks imagines the future of Toyota and Lexus technology. That future is now.
In 1989, Lexus burst onto the scene — to the joy of its customers but to the consternation of its competitors. Thirty years later, the luxury brand is still redefining sophistication and performance.
The brand that changed the luxury automotive game in 1989 is at it again, expanding beyond its baby boomer core to a younger, more experientially minded buyer.
This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.