An All-Access Pass -- Youcan tap into Toyota Engage's vast treasure trove of product content via your desktop computer as well as your smartphone.
So, you say you know a thing or two about Toyota and its products? Then tell me:
- What’s the 2019 RAV4 Hybrid’s maximum combined net horsepower?
- How Toyota Certified Used Vehicles became an industry leader in the certified pre-owned market?
- How does the Avalon’s front leg room compare with that of the Buick LaCrosse, Nissan Maxima and Chrysler 300?
If you’re like most team members, the answers to these questions probably aren’t on the tip of your tongue. But they are
no more than a few clicks away, if you connect with Toyota Engage through your computer or mobile phone.
This comprehensive, authoritative and fun product information resource is served up daily by TMNA’s Product and Sales Engagement team. They’ve been the masters of product education for many years, primarily focused on training Toyota’s dealership salespeople.
Now, they’d like team members to take full advantage of their work as well.
“We want to help equip team members to be the best ambassadors of the brand as possible,” says Anthony Novak, digital tools and innovation manager. “That’s especially true of all the new team members who have come on board. Toyota Engage is your one-stop shop for everything you need to become a Toyota expert.”
You’ve Got Questions? They’ve Got Answers
Mobile Friendly -- Small screen? No problem. Toyota Engage is designed for quick and easy navigation when you're on the go.
Toyota Engage’s pool of product content is very deep and getting deeper. Fresh material is released daily and new features are added every other week.
To tap into it, just point your web browser to engage.toyota.com
or go to the Apple App Store or Google Play to download the Toyota Engage app to your mobile phone. Team members can use their Toyota username and password to log in. It doesn’t get much simpler than that. And if you have any questions, you can easily contact the Toyota Engage Team at firstname.lastname@example.org
Once you’re connected, you can browse through the latest product and industry news or choose to immerse yourself in the details of a specific Toyota vehicle. You’ll also find point-by-point comparisons with leading competitors, introductions to Toyota’s latest in-vehicle technologies, lists of Toyota product awards — and so much more.
“One of the more popular resources is support for advanced systems that can be confusing to customers as well as team members,” says Kevin Reifel who, as mobile digital strategy senior analyst, manages the ongoing development of the Toyota Engage App. “We have videos and instructional guides for things like how to pair your phone to the vehicle and explanations for how Toyota Safety Sense actually works. We go well beyond what you’ll typically find in an owner’s manual.”
Trivia Challenges -- Toyota Engage hosts periodic competitions where you can test your product knowledge against that of your fellow team members.
Put Your Knowledge to the Test
Earlier this year, the team launched a new trivia feature on the site that allows team members and dealer personnel to compete in digital trivia challenges. The first in this ongoing series focused on debunking myths about Toyota Hybrid vehicles. Over the three-week event, users answered more than 70,000 questions.
“This was an open-book kind of competition that encouraged people to use our tools to find the answers,” says Novak. “Along the way, we could see which topics were a struggle. That told us what educational opportunities we needed to focus on in the future.”
Novak says the team tested this interactive component when it hosted a “Go for Gold” competition tied to last year’s Winter Olympic and Paralympic Games. That experience has Novak thinking that, while product information will remain his team’s bread and butter, the impact of their work could ultimately be even greater.
“Online competitions are a very powerful way to engage team members with any product, process or program you’re trying to promote,” says Novak. “We’re very open to synergizing with Marketing or any other groups that want to use this interactive tool to support their message.”
By Dan Miller