Products

The Missing Piece
February 11, 2020

The Missing Piece

At the Chicago Auto Show, Toyota announces its plans to round out the all-new Highlander’s portfolio with a bold and sporty XSE version.

Manufacturing Realignment with Reynolds
January 21, 2020

Manufacturing Realignment with Reynolds

Chris Reynolds explains how investments in manufacturing today will help make Toyota even more responsive to its customers’ needs tomorrow.

Ahead of Its Time
December 03, 2019

Ahead of Its Time

Car-based crossovers are all the rage these days. But it was the original RAV4 and RX, introduced more than 20 years ago, that set this wheel into motion.

The Business of Fun
December 03, 2019

The Business of Fun

Is the return of the Supra a pure passion play? Or will it also boost the bottom line? We shall see.

Prime Time in LA!
November 20, 2019

Prime Time in LA!

Toyota electrifies the Los Angeles Auto Show with the 302-horsepower RAV4 Prime, the hugely popular compact crossover’s first-ever plug-in hybrid.

Top Down, Top Drawer
November 20, 2019

Top Down, Top Drawer

Lexus adds to the aura of its halo vehicle with the unveiling of the LC 500 Convertible.

Gaining Traction
November 20, 2019

Gaining Traction

Toyota reinforces its commitment to sedans with the addition of all-wheel drive versions of Camry and Avalon.

Performance Parade
November 20, 2019

Performance Parade

Toyota commemorates TRD’s 40th year and celebrates the all-new GR Supra’s first with a high-octane display at SEMA.

A Son, a Dad and a Supra
November 06, 2019

A Son, a Dad and a Supra

Pennsylvania dealer helps NBA player make his father’s Supra dreams come true

The ‘Future’ is Here Again
October 23, 2019

The ‘Future’ is Here Again

Does Toyota still believe in a hydrogen fuel-cell-powered future? The unveiling of the second-generation Mirai answers that question.


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