Attendees who find their way to Toyota’s exhibit at the Chicago Auto Show will no doubt enjoy the opportunity to get up close with our current models. That includes the all-new 2021 Highlander XSE, revealed last week
But it’s one thing to learn about Toyota’s latest. It’s quite another to take one home and make it your own.
That’s where Toyota Financial Services comes in. TFS partners with Toyota’s dealers to provide customers with the ability to finance or lease a new Toyota as well as purchase insurance protection products. To help ensure customers know such options exist, TFS has established a presence in Chicago — among many of the other stops along the auto show circuit — in the form of an interactive kiosk supported by a product specialist.
The kiosk features a touchscreen roughly 13 feet high by five feet wide. In addition to displaying basic introductory information about TFS and its wide array of finance and insurance products, show attendees can have a bit of fun and create a faux driver’s license that’s customized to the local state (but, we should add, not real enough to be used for nefarious purposes), the user’s favorite Toyota vehicle, and their photo enhanced with a fun filter such as a racing helmet, flower crown, or TFS branded cap.
If the prospective Toyota owner shares either their email address or cell phone number, they’ll receive a digital copy of the license — with a prompt to visit TFS’ website
to learn more.
“We locate the kiosk in a high-traffic area of the Toyota exhibit, so it always gets plenty of attention,” says Kathy Hollenberg, manager of Marketing Incentives and Recognition for TFS. "We can track how many users engage with the kiosk and how many users share their license on social media."
“It’s a great way to introduce customers to the brand," she adds. "The goal is to raise awareness about TFS. If they like the look of one of the vehicles they see at the exhibit, we’re the people who can help them get into it.”
By Dan Miller