Marketing

Simply Amazing
September 12, 2018

Simply Amazing

At the Lexus National Dealer Meeting, Akio Toyoda wowed with optimism for the future and a little help from Wakanda.


Zeroing in on Sales Incentives
August 28, 2018

Zeroing in on Sales Incentives

The new iPlus sales reporting system will give Marketing the data it needs to create incentive programs that'll move the metal.


The Racing Line: Erik Jones
August 28, 2018

The Racing Line: Erik Jones

He’s won rookie of the year in just about every racing series there is, but Erik Jones isn’t a rookie anymore. Now, in his second NASCAR Cup Series season, he’s a winner.


The Education of Cole Pearn
June 12, 2018

The Education of Cole Pearn

How a stint at Toyota Motor Manufacturing Canada helped Cole Pearn lead Martin Truex to a NASCAR Cup Championship.


The Racing Line: Martin Truex Jr.
June 12, 2018

The Racing Line: Martin Truex Jr.

What’s the No. 78 Camry driver have to say about racing for Toyota and winning last year’s NASCAR’s Cup Series title? Let’s find out!


Paradigm Shift
February 13, 2018

Paradigm Shift

Talk with Peter Cooper about Lexus Plus and it soon becomes clear that it’s nothing less than a highly disruptive, yet ultimately necessary, paradigm shift. "I’m no longer in the car business. I’m in the transaction/hospitality business," says the Lexus of Lehigh Valley dealer principal.


Meet Team Toyota
January 30, 2018

Meet Team Toyota

In addition to serving as the Worldwide Mobility Partner of the Olympic and Paralympic Games, Toyota is sponsoring a select group Team USA athletes who will compete in the 2018 Winter Olympic Games that begin in PyeongChang next weekend.


‘Drive to Five’
December 05, 2017

‘Drive to Five’

Toyota Financial Services is striving to reduce credit losses from $615 million to $500 million. So far, the campaign is on pace to exceed its target -- to the benefit of Toyota's profitability.


L.A. Auto Show Shakedown
November 30, 2017

L.A. Auto Show Shakedown

At the Los Angeles Auto Show this week, Toyota debuted the highly-acclaimed FT-AC, as Lexus introduced a three-row RX and a two-row LX. Take a look.


SEMA Shakedown
November 08, 2017

SEMA Shakedown

We head to Las Vegas to catch up with Denny Hamlin, Daniel Suarez and Rutledge Wood, and run down everything going on at SEMA -- the Specialty Equipment Market Association show.



You must be logged in to view this item.



Login

This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.