Marketing

41 Things That Happened in 2020…so far
June 30, 2020

41 Things That Happened in 2020…so far

Despite some unforeseen challenges, Toyota capped off a pretty impressive first half of 2020.

Becoming Highlander is Live on YouTube!
June 24, 2020

Becoming Highlander is Live on YouTube!

What happens between a car’s reveal and its on-sale date? Well, now you’ll know when you watch – and share – this documentary.

Becoming Highlander: The Watch Party
June 18, 2020

Becoming Highlander: The Watch Party

The documentary premieres on June 23 with a special preview for team members only. Don’t miss the virtual watch party!

The Augmented Reality of Lexus IS
June 16, 2020

The Augmented Reality of Lexus IS

Dealer visits may be tough right now, but a new app from Lexus allows you to virtually experience the new IS wherever you are.

Behind the Launch: Sienna and Venza
May 18, 2020

Behind the Launch: Sienna and Venza

Watch how Toyota introduced 2021 Sienna and Venza to the masses in the shadow of a pandemic. 

SmartPath to the Rescue
April 29, 2020

SmartPath to the Rescue

At the moment, about the only way to sell a vehicle is online. Good thing Toyota has begun rolling out a comprehensive e-commerce solution to its dealers.

Keep the Cash Flowing
April 29, 2020

Keep the Cash Flowing

Toyota continues to roll out its iPlus sales incentive reporting system, a boon to dealers amid the COVID-19 crisis.

Opt In and Win
April 29, 2020

Opt In and Win

Toyota Insurance Management Solutions’ new BrightDrive gives customers the power to turn data about their driving habits into savings on their auto insurance.

Exit Interview: Jim Lentz
March 18, 2020

Exit Interview: Jim Lentz

The outgoing TMNA CEO sits down for one last Driver’s Seat interview, looking back on a four-decade career and answering some team member questions from NABU.

Train Your Impossible: Episode 2
March 18, 2020

Train Your Impossible: Episode 2

Weighing in, working out and conquering the balance beam with Olympic gold medalist and Team Toyota athlete Laurie Hernandez.


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