Marketing

Reaching New Heights
October 08, 2019

Reaching New Heights

Lexus reminisces about the past and reenergizes for the future at its National Dealer Meeting.

Surprise and Delight
October 08, 2019

Surprise and Delight

The Lexus Guest Experience Center goes above and beyond when it discovers opportunities to engage with owners and the community.

Still Its North Star
October 08, 2019

Still Its North Star

The Lexus Covenant continues to guide the brand, one amazing customer interaction at a time.

Happy 40th Birthday, TRD!
October 01, 2019

Happy 40th Birthday, TRD!

Toyota Racing Development, now a dominant force across multiple motorsports venues, has come a long way from its humble beginnings as Japan’s version of a "SoCal speed shop."

Sky's The Limit
September 12, 2019

Sky's The Limit

Toyota and its dealers celebrate continued growth amid a strong but slowing automotive market.

The Future of Retailing is Here
September 12, 2019

The Future of Retailing is Here

Though still in pilot testing, SmartPath is delivering on the promise of a seamless transition from online shopping to in-dealership buying.

Off and Running
August 26, 2019

Off and Running

Toyota’s preparations for the Olympic and Paralympic Games Tokyo 2020 are now in full swing.

Meet Team Toyota
August 26, 2019

Meet Team Toyota

Here are the athletes who, with Toyota’s help, hope to compete next summer in the Olympic and Paralympic Games Tokyo 2020.

A Home Away from Home
August 26, 2019

A Home Away from Home

Toyota to present the first-ever USA House at the Paralympic Games.

Less is More
August 26, 2019

Less is More

Toyota’s fleet of Tokyo 2020 support vehicles aims to achieve the lowest emissions level of any Olympic and Paralympic Games.


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