Marketing

Exit Interview: Jim Lentz
March 18, 2020

Exit Interview: Jim Lentz

The outgoing TMNA CEO sits down for one last Driver’s Seat interview, looking back on a four-decade career and answering some team member questions from NABU.

Train Your Impossible: Episode 2
March 18, 2020

Train Your Impossible: Episode 2

Weighing in, working out and conquering the balance beam with Olympic gold medalist and Team Toyota athlete Laurie Hernandez.

Executive Insider: Jack Hollis
February 19, 2020

Executive Insider: Jack Hollis

What inspires the group vice president and general manager of the Toyota Brand? Let's find out. 

Fun With Finance
February 11, 2020

Fun With Finance

TFS’ new interactive auto show offering gives attendees a way to not just check out Toyota’s latest vehicles but learn how they can take one home.

First Look: Becoming Highlander
February 05, 2020

First Look: Becoming Highlander

What happens between a car’s reveal and its on sale date? A new docuseries will answer that question. 

Performance Parade
November 20, 2019

Performance Parade

Toyota commemorates TRD’s 40th year and celebrates the all-new GR Supra’s first with a high-octane display at SEMA.

Reaching New Heights
October 08, 2019

Reaching New Heights

Lexus reminisces about the past and reenergizes for the future at its National Dealer Meeting.

Surprise and Delight
October 08, 2019

Surprise and Delight

The Lexus Guest Experience Center goes above and beyond when it discovers opportunities to engage with owners and the community.

Still Its North Star
October 08, 2019

Still Its North Star

The Lexus Covenant continues to guide the brand, one amazing customer interaction at a time.

Happy 40th Birthday, TRD!
October 01, 2019

Happy 40th Birthday, TRD!

Toyota Racing Development, now a dominant force across multiple motorsports venues, has come a long way from its humble beginnings as Japan’s version of a "SoCal speed shop."


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