When the Lexus UX made its world debut in Geneva a few weeks ago, the luxury utility vehicle industry was put on notice.
Because the UX represented a bold new play for Lexus to win over millennial customers. It’s pricing should introduce new customers to Lexus, while its styling and driving dynamic should keep them.
So you can’t blame Group Vice President and General Manager, Lexus Division Jeff Bracken (above) for his excitement over the UX and the bold statement it makes.
We caught up with Bracken in New York, and learned all about the new LUV on the block. To watch, just click here.
By Dan Nied
Editor's Note: Unfortunately, you must be logged onto Toyota's network to view the video.