Marketing

The Education of Cole Pearn
June 12, 2018

The Education of Cole Pearn

How a stint at Toyota Motor Manufacturing Canada helped Cole Pearn lead Martin Truex to a NASCAR Cup Championship.


The Racing Line: Martin Truex Jr.
June 12, 2018

The Racing Line: Martin Truex Jr.

What’s the No. 78 Camry driver have to say about racing for Toyota and winning last year’s NASCAR’s Cup Series title? Let’s find out!


Paradigm Shift
February 13, 2018

Paradigm Shift

Talk with Peter Cooper about Lexus Plus and it soon becomes clear that it’s nothing less than a highly disruptive, yet ultimately necessary, paradigm shift. "I’m no longer in the car business. I’m in the transaction/hospitality business," says the Lexus of Lehigh Valley dealer principal.


Meet Team Toyota
January 30, 2018

Meet Team Toyota

In addition to serving as the Worldwide Mobility Partner of the Olympic and Paralympic Games, Toyota is sponsoring a select group Team USA athletes who will compete in the 2018 Winter Olympic Games that begin in PyeongChang next weekend.


‘Drive to Five’
December 05, 2017

‘Drive to Five’

Toyota Financial Services is striving to reduce credit losses from $615 million to $500 million. So far, the campaign is on pace to exceed its target -- to the benefit of Toyota's profitability.


L.A. Auto Show Shakedown
November 30, 2017

L.A. Auto Show Shakedown

At the Los Angeles Auto Show this week, Toyota debuted the highly-acclaimed FT-AC, as Lexus introduced a three-row RX and a two-row LX. Take a look.


SEMA Shakedown
November 08, 2017

SEMA Shakedown

We head to Las Vegas to catch up with Denny Hamlin, Daniel Suarez and Rutledge Wood, and run down everything going on at SEMA -- the Specialty Equipment Market Association show.


Sleek at SEMA
November 08, 2017

Sleek at SEMA

Toyota storms SEMA with a lightning-fast C-HR, celebrity builds and a whole lot of attitude. 


Many Happy Returns
November 08, 2017

Many Happy Returns

As the popularity of leasing has increased, so has the supply of late-model, low-mileage used Toyota and Lexus vehicles. How are both brands managing this surge? By promoting the benefits of their pre-owned certified vehicle programs to customers and dealers.


Executive Insider: Ed Laukes
November 02, 2017

Executive Insider: Ed Laukes

We go in-depth with the new Marketing head about advertising, risk taking and NASCAR’s impact



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