Scion Products

Where in the world are these wheels and who won our contest? Read on...

To celebrate Earth Day on April 22, Driver’s Seat will spend the next few weeks focusing on Toyota’s environmental advances, from fuel-sipping vehicles to dealership charging stations. We’ve also launched a contest, which, we confess, may not conserve (brain)power.

Thanks to new tools like CoTweet, Toyota Motor Sales (TMS) is becoming more reactive to customer conversations that play out online. But that’s not to say the company isn’t also learning how to be more proactive when it comes to social media. Case in point: recent experiments in so-called “live tweeting,” in which TMS representatives initiate the conversation during an event.

Auto journalists have had their say (most say "yay," by the way). Now it's time to hear from Toyota associates who have driven the Scion FR-S. What do they think of the sports car?

The launch of the FR-S shifted into high gear in Detroit today when Scion unveiled the Scion Racing/GReddy Performance FR-S to compete in Formula Drift this season.

The pros have composed glowing prose about the FR-S. Now it's your turn. If you've been lucky enough to drive Scion's new sports car, we'd like to know what you think.

With the long-awaited debut of the 2013 FR-S, Scion enters a new dimension. The sports car is expected to be THE halo car for Scion -- and for an entire group of driving enthusiasts.

Pairing a petite body with prodigious capability, the Scion iQ is beginning to arrive in West Coast dealerships. Micro-mania may not be far behind.

In ancient Greek mythology, Zeus was known as the king of the gods. Fast forward to the 21st century and, in the realm of Scion, it seems the all-mighty one can now add “ruler of social media” to his impressive resume.

The High Voltage yellow Scion tC Release Series 7.0 is providing a welcome jolt to dealer showrooms this summer.