For Becky Jolliff, maneuvering a vehicle onto a Toyota Transport truck is as easy as parking a car at a mall. But that wasn't always the case for one of the few women in the auto-hauling industry.

If Toyota doesn't attract multicultural consumers, it will fail. That's the assessment of a Toyota Motor Sales national manager, and that's the reason the Camry is co-starring in a Korean drama.

Looking for a lesson in loyalty? An Alabama family has seven RAV4s, and they'll probably buy more from the same sales consultant at the same dealership.

Where in the world is this Tundra? And who knew? Keep reading . . .

Don't be a loser! Be a reuser! That admonition is one of 116 environmental slogans conceived by Toyota associates as part of Earth Day celebrations across the nation. Words were accompanied by work that transformed associates and their families into green machines.